Sidekick BD Lunch & Learn Recap: Featuring Bryan Anderson of NOW CFO

Orem, Utah - April 22, 2025 - Earlier today, Sidekick BD welcomed Bryan Anderson, Head of Business Development and Strategic Partnerships at NOW CFO, to the latest Lunch & Learn—hosted at Tax Hive in Orem, Utah. Led by Sidekick Founder & CEO Matt Moody, the conversation explored the practical, roll-up-your-sleeves philosophy that has defined NOW CFO's 20+ years of impact across startups and Fortune 100 companies alike.

Bryan Anderson of NOW CFO explaining the benefits of their services.

Anderson, who kicked things off by noting he’s one of the rare accounting professionals who actually enjoys socializing, shared how NOW CFO has grown steadily under the vision of founder Jim Bennett.

Their secret? Independent operational autonomy built on a shared mission: empower businesses by making their numbers not just accurate—but actionable.

A key distinction emerged early in the discussion between tax accounting and operational accounting. Where the former is reactive, the latter is proactive—designed to surface insights that drive growth, profitability, and long-term strategy. Anderson emphasized that whether it’s a CFO, controller, or staff accountant, NOW CFO only places hand-picked talent with deep, relevant experience. Their people don’t just consult—they integrate, adapt, and execute.

“Our people are phenomenal,” Anderson said. “We work ourselves out of jobs because of it constantly—and we’re proud of that.”

In a highly competitive space, NOW CFO’s flexible model and short-term engagement options offer businesses the ability to quickly fill operational gaps, gain visibility into their finances, and scale with confidence. “No one-sided contracts. Just real value,” Anderson added.

The Q&A brought out thoughtful questions from the group of professional attendees with a wide variety of expertise and industries, the questions ranged from the subjects of today’s tariff impacts to the evolving dynamics of fractional partnerships. All this, over a catered lunch from Mo’ Bettahs and another energetic showing from the Sidekick community.

As with every Sidekick BD event, the goal remains the same: create opportunities where smart people share contacts and strategies—so we can all move further, faster.

For more information about NOW CFO and their servicers, visit www.nowcfo.com. To learn more about Sidekick BD and upcoming networking opportunities, visit www.sidekickbd.com.